I absolutely love working on product design projects. Over time, I’ve had the opportunity to collaborate with a variety of clients, ranging from start-ups to large corporations. Each experience has taught me valuable lessons and allowed me to fine-tune my approach to product design.

I’m always happy to share my insights and knowledge with my clients, so let me walk you through my personal process for product design.

First, I like to have a conversation with you to really understand your product, its target audience, and your goals. This helps us establish a solid foundation for the design process. During this phase, we’ll work together to identify your product’s core features and functionalities.

We’ll tackle this through a series of quick, interactive workshops, focusing on three key aspects:

1. Purpose: Understanding the problem your product aims to solve.
2. Proposition: Defining the unique selling points that set your product apart.
3. Principles: Identifying the values and design principles that guide your team.
   
   

Next up is the strategic creative phase, where we’ll focus on your product’s “Explicit level.” This includes its Visual Design and User Experience.

The Visual Design covers all the aesthetic aspects of your product, such as its appearance, colors, typography, icons, and visual cues. Meanwhile, the User Experience delves into how users interact with your product, focusing on usability, accessibility, and overall flow.

Once we’ve nailed down those elements, we’ll merge our findings to create a product design that truly reflects your vision and caters to your target audience. And that’s how we’ll bring your product idea to life!